How Lazy Linking Can Boost Your Online Profits

Every webmaster knows that highly targeted traffic can be converted into online earnings but for most online entrepreneurs, acquiring visitors is a huge challenge.

One of the best ways to ensure a steady flow of targeted traffic to your website is by ranking high in the search engines for particular keywords and key phrases that define your business. Backlinks are one of the vital tools that can help you rank higher – but you don’t have to spend hours each day on trading links manually.

The alternative comes from automated link exchange software and directories. Websites offer you such opportunities like getting links from other webmasters who have joined the same program. A few examples of these link exchange directories are:

 o http://www.Gotlinks.com
 o http://www.Linkdiy.com

One of the most interesting offers on the market today is, however, automated linking, which follows the same “lazy linking” theme but also creates extra incentive for it’s members: when someone signs up, they get a 50% monthly commission from everyone who signs up under them.

 o http://www.MyLinkMachine.com

Lazy linking versus manual link exchanges

One of the cons associated to automated linking websites is that you don’t have so much control over who your link partners are and on the status of your backlinks. While this was a real problem a few years ago, when the links were directed to your site in bulk and you had absolutely no way of filtering them, today all great automated link exchange websites offer 100% control over your link partners.

In other words, you can filter out website link exchange partners that are not related to the topic your website is on (this is really important with the search engines, who want to see backlinks from related websites).

Since this major argument against automated link exchanges has been eliminated, we are mostly left with the benefits:

* Save time – since everything is automated, you don’t have to check your email, get the code from a link partner, go into your web editing software, do the exchange and then send confirmation to the other webmaster. With link directories like MyLinkMachine.com, the website does all that for you.

* Get more link partners – it’s so much easier to find link partners in a common area such as the link exchange directories, rather than emailing individual webmasters who might not even be interested in an exchange.

* Get more links than you could ever get with manual link exchange – the truth is that manual link exchange demands a lot of time and patience, not to mention an excellent organizational skill to manage all your link exchanges.

Automated link exchanges eliminate all these difficulties and it will only take you minutes to accomplish what a manual link exchange campaign would take at least a few hours.

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Hooked On Books? Write A Book Review For Your Target Audience

If you are burned out with writing how-to articles to promote your business then consider writing a book review.  I recommend you write a review about a book you enjoyed that is related to your products or services.  Your review, of course, will be capped off with your 5-6 line byline that includes your contact information and web site URL.  Many of the article directories, e-zines and web sites that normally accept articles will accept book reviews too.  In addition, you can find and submit to the many sites featuring book reviews.<br><br>

To begin a review, I start with the format required by Midwest Book Review.  I then adapt the format and word count to what is required by each submission site.  Midwest Book Review recommends the following format (examples of paragraphs are enclosed in parenthesis):<br><br>

Book Title:
Author:
Publisher:
Publisher Address:
ISBN:
Price:      Publication Date:     Page Count:  <br><br>

Reviewer Contact Information:<br><br>

Name:   Address:    E-mail:  <br><br>

First Paragraph:  Include information about the format of the book.  A nice touch is to comment on the cover design, table of contents structure and/or glossary at the back of the book.<br><br>

(Sample:  This beautifully laid out trade paperback has a gorgeous and practical design both inside and out.  I recommend you read this book with a highlighter and a pen, ready to take copious notes in the blank pages thoughtfully provided between chapters.)<br><br>

Second Paragraph:  Detail the recommended audience and note why they should read the book.  <br><br>

(Sample:  Manners That Sell:  Adding The Polish That Builds Profits should be required reading for high school and college students and for anyone already in the business environment.  Once upon a time, good manners were taught in school and at home, but that time has long since passed.  This book provides the perfect refresher course for those of us who learned manners but no longer remember the finer points of etiquette.)<br><br>

Third Paragraph:  Write about the book structure and layout, number of chapters and topics covered.<br><br>

(Sample:  While reading this book, I discovered that the author, Lydia Ramsey, covered every conceivable point of etiquette including many that I'd never been taught.  Each of the twelve chapters covers one main topic broken down into digestible bite sized chunks of rules and guidelines to enhance credibility and professionalism.   Topics include first impressions, greetings and introductions, the art of conversation, dressing for business, telephone courtesy, electronic etiquette, correspondence in business, etiquette in the office, gift-giving in business, etiquette out of the office, dining for profit and doing business internationally.)<br><br>

Fourth Paragraph:  Give a brief biography of the author including their name, name of their business (if applicable), business or personal expertise and if available, include titles of their other books.<br><br>

(Sample:  The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.)<br><br>

Fifth Paragraph:  Recommend the book and offer some ideas of its practical use by individuals or groups.  If applicable, mention that it would make a good gift book and wrap up the review with a positive summary of the book.<br><br>

(Sample:  I recommend businesses buy this book in bulk and present one to every employee from the frontline up to the top management. In this ever-changing world of so many consumer choices, the bottom line is often affected by the simple courtesies that can and should be afforded to customers.  You need this book if you want your employees to succeed and your business to thrive.)<br><br>

Add your copyright statement and byline to the bottom of the review and, as usual, have the review proofread by an editor before you begin submission.  Your book reviews can be very effective marketing tools that will generate considerable exposure for you.<br><br>

(c) 2005.  Davis Virtual Assistance.  All rights reserved. Permission to publish online or in print granted provided the article and byline are printed intact with live links.

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Google Adsense: Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program.  Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

DO

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense.  Learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience.  Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about.  Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised.  Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

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Google Adsense: Don’ts for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program.  Not following the rules could result in your Google Adsense account being terminated. Here are a few Don’ts for using the program:

DON’T

Never, ever, ever click on your own ads.  Google Adsense makes it very clear this won’t be tolerated.

Don’t ask your friends and family to click on your ads.  Rather, earn money by referring them to the Google Adsense program.

Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don’t worry if you don’t understand everything the first day.  Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program.  Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

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